Best Robo-Advisors in Switzerland (2024)

Franklin Carneiro da Silva

Switzerland offers various robo-advisors that provide automated, algorithm-based portfolio management, making it convenient and cost-effective for individuals to start investing without constant oversight. 

However, with a wide array of Robo-advisors available, it can be challenging to determine the best fit for your needs. That's where Robo-Advisor Finder comes in.

At Robo-Advisor Finder, we follow over 80 Robo-advisors worldwide, of which more than 15 offer their services to investors from Switzerland. That's a lot to check, right? 

In this article, we'll make it easier for you by mentioning the best Robo-advisors in Switzerland and why we think they are among the best-automated wealth management platforms.

Here’s a quick list of the top Robo-advisors in Switzerland:

  1. Swissquote: Best for comprehensive investment services from a Swiss banking giant.
  2. Selma: Best for personalized portfolios with financial coaching.
  3. TrueWealth: Best for long-term retirement saving (pillar 3a).
  4. Simplewealth: Best for high net worth individuals
  5. finpension: Best for cost-conscious investors
  6. findependent: Best for socially responsible investing.

Best Robo-advisors in Switzerland

If you're an investor living in Switzerland, there are a few things you should keep in mind when choosing a Robo-advisor:

  • Competitive pricing: You want to make sure you're getting a good deal on your investment management. Management fees above 1% are considered expensive;
  • Access to Pillar 3: choosing a platform that allows you to contribute for an additional pension provision is usually important for most Swiss investors;
  • Low minimum deposit requirements: Some Robo-advisors have high minimum deposit requirements, so make sure you find one that fits your budget.
  • The ability to customize investment portfolios: Not everyone has the same investment goals, so you want to make sure you can tailor your portfolio to your needs.
  • Regulation: all robo-advisors must be regulated by top-tier regulators like the Swiss Financial Market Supervisory Authority (FINMA)

To list the best Robo-advisors in Switzerland, we've checked different platforms and evaluated their main characteristics. Here are the results of our deep-dive research.

1. Swissquote

  • Management fees: 0.60% per year
  • Minimum deposit: CHF 500
  • ETF fees: 0.14% to 0.21%
  • Pilar 3: Yes
  • Regulation: FINMA

Swissquote is a leading Swiss bank offering a robo-advisory service, Invest Easy, designed for both new and experienced investors. Their platform combines the stability of Swiss banking with professional portfolio management, giving investors exposure to global markets through diversified ETF portfolios.

The platform is user-friendly, providing portfolio rebalancing and tax-efficient investing solutions. It offers customizable portfolios based on investor risk tolerance, along with a transparent flat fee of 0.60% per year.

Swissquote Invest Easy - Landing page

The investment strategies included are: 

  • Saving Strategy: a 100% cash strategy where CHF cash is remunerated up to 0.75% per year;
  • Prudent Strategy: This investment strategy offers exposure to Fixed Income (55%), Equities (~30%), Real Estate (~10%) and Commodities (5%).
  • Balanced Strategy: In this strategy, the stock allocation increases to ~50%, with average exposure of stable bonds to help moderate volatility.

Please note that for withdrawals over CHF 25,000, you will face a 1% fee. It also includes a detailed report on how the Invest Easy strategies work.

Swissquote is regulated by FINMA. This regulation ensures that Swissquote complies with strict Swiss banking laws and financial regulations, providing a secure and transparent environment for its clients. 

Furthermore, Swissquote is a huge company, founded in 1996, which means that it has a long track record of surpassing economic crisis, has a strong business model, and should be around for a long time.

2. Selma

  • Management fees: Up to 0.68% per year (all-inclusive)
  • Minimum deposit: CHF 2,000
  • ETF fees: No information available
  • Pilar 3: Yes
  • Regulation: FINMA

Selma is an accessible robo-advisor focused on personalization. It starts with a simple questionnaire that assesses your financial goals, and then builds a portfolio tailored to your risk tolerance and preferences. The objective is to get a globally diversified portfolio that is tailored to your unique needs.

Selma - Landing page

The management fee is 0.68% per year for investments below CHF 50,000. It can be reduced to 0.42% for investments over CHF 500,000.

Selma rebalances your investments whenever a fund in your portfolio has moved away more than 1.5 percentage points (or CHF 2,500) from its desired level. This ensures that your portfolio always stays close to your optimal strategy.

The minimum deposit is CHF 2,000 or CHF 500 if you get the pillar 3a investments set up. Plus, you receive your annual tax report to help declare your taxes with the Swiss fiscal authority.

On the downside, the portfolios’ composition is not clear before joining the platform. As a user, you must first sign up to access the portfolios.

Furthermore, Selma is still a very recent company. It has been raising funds from individual investors and VCs, so its future is quite uncertain. While it has exciting plans ahead, the company's track record is limited compared to Swissquote, for instance.

3. TrueWealth

  • Management fees: Up to 0.50% per year (including all fund costs)
  • Minimum deposit: CHF 8,500
  • ETF fees: 0.02% to 0.14%
  • Pilar 3: Yes
  • Regulation: FINMA

TrueWealth is one of the most cost-effective robo-advisors in Switzerland. Offering a completely digital experience, it provides personalized portfolio management through globally diversified ETF portfolios. 

TrueWealth's fees are very transparent. The management fees start at 0.50% per year. However, for amounts over CHF 500,000, this fee is reduced to 0.25%. There are no custody fees, withdrawal fees, transaction costs, or costs associated with the annual tax report. 

In addition, investment portfolios (including sustainable ones) are well-segregated in terms of asset classes, namely, cash, bonds, REITs, natural resources (commodities), and equities. Your exposure to each will depend on your risk tolerance, from conservative to aggressive:

  • Conservative (low risk): a minimum bond investment of ~60% and a maximum equity investment of ~30%;
  • Balanced (moderate risk): a minimum bond investment of ~30% and a maximum equity investment of ~60%;
  • Agressive (higher risk): a maximum equity investment of ~86%, 13% in REITs and the remaining 1% in cash;
TrueWealth - Investment strategies

The minimum deposit for a True Wealth portfolio is CHF 8'500. However, for Pillar 3a, the minimum investment is CHF 1'000.

On the negative side, there is no live support and the minimum deposit may be considered too high for certain people.

4. Simplewealth

  • Management fees: Up to 0.50% per year
  • Minimum deposit: CHF 5,000
  • ETF fees: No information available
  • Pilar 3: No
  • Regulation: FINMA

Simplewealth is a Swiss robo-advisor that offers an approachable, flexible robo-advisor that allows investors to create customized portfolios based on their specific needs. Whether you're saving for retirement or other goals, the platform provides diversified investment options, including sustainable portfolios that focus on socially responsible investing. 

Simplewealth - Landing page

It focuses on investing in globally diversified ETFs, building portfolios based on the investor’s risk profile and goals. One of its standout features is the ability to invest in socially responsible ETFs. Simplewealth uses Interactive Brokers (IB), which provides its custody services, platform, and functionality.

It charges a 0.50% annual custody fee for amounts lower than CHF 1,000,000, which is relatively competitive among Swiss robo-advisors. In addition, unlike other robo-advisors in Switzerland, Simplewealth does not charge the Swiss stamp duty fee due to its partnership with IB.

Regarding investment strategy, Simplewealth offers a portfolio of stocks, high-yield bonds, and cash, but there is a lack of transparency around the ETF choices.

Regarding security, Simplewealth uses Interactive Brokers to hold and manage client funds, which provides protection through various international safeguards, including SIPC (covering up to 500,000 USD). While the platform follows Swiss data protection regulations, storing assets outside Switzerland could be a consideration for those who prefer local security. 

Finally, if you make more than one monthly withdrawal, Interactive Brokers may charge an additional fee.

5. finpension

  • Management fees: 0.39% per year (including ETF costs)
  • Minimum deposit: CHF 1,000
  • ETF fees: 0.08% to 0.10%
  • Pilar 3: Yes
  • Regulation: FINMA

finpension is tailored toward investors who want to manage their retirement savings effectively. With one of the lowest fee structures in the Swiss market, finpension focuses on long-term investing through ETF portfolios. It’s specially designed for retirement account holders (pillar 3a).

finpension - Landing page

With very low fees of 0.39% annually, finpension offers one of the most cost-effective solutions for managing pension assets.

Regarding investment strategies, finpension offers a portfolio of stocks and bonds:

  • finpension Equity 0: 100% in bonds
  • finpension Equity 20: 20% in equities and 80% in bonds
  • finpension Equity 40: 40% in equities and 60% in bonds
  • finpension Equity 60: 60% in equities and 40% in bonds
  • finpension Equity 80: 80% in equities and 20% in bonds
  • finpension Equity 100: 100% in equities

The platform allows users to choose between fully automated or customized portfolios, primarily composed of ETFs. Investors can decide their asset allocation, from conservative to aggressive, ensuring alignment with their personal risk tolerance and long-term goals. finpension's pillar 3a portfolios offer tax advantages, as contributions up to a certain amount are tax-deductible in Switzerland.

finpension is licensed as an account-holding securities firm and is directly subject to the Swiss Financial Market Supervisory Authority FINMA. Assets are held securely with reputable Swiss custodian banks, and the platform complies with stringent Swiss regulations.

6. findependent

  • Management fees: Up to 0.40% per year
  • Minimum deposit: CHF 500
  • ETF fees: No information available
  • Pilar 3: No
  • Regulation: FINMA

findependent is a Swiss robo-advisor designed for beginner and experienced investors seeking an affordable and flexible way to manage their wealth. With a low minimum investment of CHF 500, it offers easy access to globally diversified sustainable ETF portfolios. The platform's core mission is to simplify investing, offering a transparent, all-inclusive annual fee of 0.29%–0.40%, with no hidden transaction or withdrawal fees.

Investors can choose from a range of predefined portfolios or create a custom portfolio based on their risk tolerance and financial goals. Sustainability-focused options are available, making the service appealing to those looking for ethical investment strategies. 

findependent - Landing page

Users have full control over their investments, with the ability to monitor and adjust their portfolios as they see fit, while benefiting from automatic rebalancing to ensure long-term alignment with their goals. The service is designed to be fully transparent, providing clear information on the costs and components of the investment portfolios, helping investors understand exactly where their money is going.

Regarding investment solutions, findependent offers a portfolio of several asset classes with the following risk profiles::

  • Careful: 60% in bonds, 20% in equities, 10% in real estate, 10% in commodites, 2% in cash
  • Cautious: 43% in bonds, 40% in equities, 10% in real estate, 5% in commodites, 2% in cash
  • Balanced: 28% in bonds, 60% in equities, 10% in real estate, 0% in commodites, 2% in cash
  • Brave: 8% in bonds, 80% in equities, 10% in real estate, 0% in commodites, 2% in cash
  • Risky: 98% in equities, and 2% in cash

For security and asset management, findependent partners with Hypothekarbank Lenzburg, ensuring that customer funds are held securely under Swiss regulations. Plus, Findependent AG is authorised as an asset manager by the Swiss Financial Market Supervisory Authority FINMA.

Best robo-advisors in Switzerland (Compared)

Robo-advisors Switzerland - Comparison

Conclusion

Switzerland’s robo-advisory platforms offer a wide range of options for investors, from those seeking personalized portfolios to individuals looking for cost-effective, retirement-focused solutions. 

Depending on your goals and experience level, platforms like Swissquote, Selma, TrueWealth, Simplewealth, finpension, and findependent provide tailored services to help you manage your investments efficiently.

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